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Comment savoir si une marque est éthique ?

How do you know if a brand is ethical?

How to recognize eco-responsible clothing? What is ethical clothing? We've all asked ourselves this question!

Here are some essential criteria to help you recognize ethical clothing.

What is ethical clothing?

Ethical clothing is clothing that includes commitments around its manufacturing and distribution. Indeed, ethical clothing strives to respect certain criteria of sustainable fashion. Ethical fashion is an approach above all. These clothes are committed to respecting the world around them.

We suggest you quickly recognize ethical clothing in just 3 points :

  1. The origin
  2. Materials used
  3. The labels

For more information: What is ethical fashion?

The origin of eco-responsible clothing

The first criterion is the origin of the garment . The production of eco-responsible clothing must be carried out in acceptable conditions, that is to say in workshops with responsible and decent social practices.

Relocation is a major criterion for eco-responsible fashion. When purchasing ethical clothing, check the origin of the product.

So, choose a garment whose origin you know! So remember to look more at the label than at the price of the garment!

Textile materials used

The textile materials used have a considerable impact on the environment. Unlike synthetic materials from petrochemicals, so-called natural textile materials are less water-intensive and require less maintenance, such as organic cotton or linen.

Natural materials are also more comfortable to wear because the composition allows the garment to breathe better. A breathable material ideal for summer!

Ethical fashion labels

The label is a guarantee that the garment meets a large number of social and environmental criteria.

To affirm certain mentions, an ethical label can come to certify it. This guarantees the certainty between what is done and what is said!

In short, ethical labels bring clarity to the textile industry and help consumers to better understand it. They guarantee the commitments made by a brand.

To certify our commitments, Jeanne told the Fair Wear Foundation label which came to guarantee good working conditions in the clothing workshops.

Warning! Not all labels are equal because many are influenced by lobbies. To find your way around, read our article on the subject: How to check the organic label for clothing?

In summary, ethical clothing respects social and environmental commitments!

Discover the Jeanne a dit collection, ethical and committed fashion !

Tags: Guide

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