What is ethical fashion?

It is true that between local production, upcycling, slow fashion, we can quickly get lost?

You've come at the right time! We'll explain everything in the article!

Ethical fashion: our definition

So what is this concept called: ethical fashion? In fact, there is no real single definition. Ethical fashion is above all a desire to dress in clothes that correspond to our values. Moreover, ethical fashion could very well be called: responsible fashion , slow fashion or even sustainable fashion .

Ethical or sustainable fashion or… in short, call it what you want, is proof of a collective consciousness that began in the 90s when consumers began to question the business model of the textile industry which was not in line with social and environmental issues.

The painful memory of the collapse of a garment factory housing workers in Bangladesh has remained in the collective memory. More than a thousand workers making clothes - mostly destined for Western countries - lost their lives. This tragic event triggered an awareness among consumers who began to turn to more ethical and environmentally friendly clothing brands.

Ethical fashion = eco-responsible fashion?

Don't panic, eco-responsible fashion is a concept that is also close to ethical fashion. Eco-responsible fashion is part of ethical fashion.

It is a way of dressing that respects the environment by having a low carbon footprint. But how?

Quite simply by using ecological production methods in order to protect the environment. Eco-responsible fashion is therefore the fact of dressing while being aware of the world around us.

Ethical fashion according to Jeanne said

Transparency is a pillar of ethical fashion. A brand must be 100% transparent in its entirety like for example the textile material used, the location of its manufacturing workshops, etc.

Then, the brand must be socially responsible. To do this, the brand must pay close attention to how suppliers work or ensure that employees are paid their fair value.

Finally, its production must respect the environment. The brand must use organic textile materials such as our 100% organic cotton sweatshirts for example. These are textiles that require little water, more respectful of biodiversity because they require very few or no pesticides at all. In addition, the manufacturing process must be eco-responsible by producing in certified local workshops for example.

How is ethical clothing designed?

Ethical and eco-friendly clothing is made from natural materials. There are also clothes made from organic or recycled materials.

Ecological materials

An eco-responsible garment must respect biodiversity. How? Firstly by using textile materials that respect the environment and animals. There are a multitude of textile materials:

• Natural plant materials such as organic cotton or organic linen like the 100% cotton t-shirts from Jeanne a dit
• Natural animal materials such as wool
• Synthetic and artificial materials such as pinatex, an alternative material to leather
• Recycled materials such as recycled polyester

Certified ethical workshops

An eco-responsible garment must be manufactured under controlled conditions. This commitment is an integral part of ethical fashion.

Unlike fast fashion, ethical fashion favors short circuits. It is common to see on labels: Made in France or Made in Portugal for example. Moreover, in Europe, Portugal is a bit like the new Eldorado of ethical fashion. Indeed, manufacturing costs are among the cheapest on the continent in addition to socially respectable conditions without compromising on quality.

The clothes of Jeanne said were manufactured in certified local workshops in Normandy. This is part of 3 commitments: Ecological, Ethical and Committed.

Due to the materials used, eco-responsible clothing has a minimal impact on the environment. Natural materials from plants are low in water consumption and require little water to grow the plant. As for materials from recycling, these are materials that follow an eco-responsible logic by recycling textile materials.

By choosing to wear ethical clothing, you are uniting with a desire to produce in respectable conditions by guaranteeing a decent salary or a suitable working time, for example.

In short, eco-responsible clothing reflects your values, those of wanting to change the world for a fairer world for our environment!

Discover the Jeanne A Dit collection , ethical and committed fashion !